IncAuthority vs. ZenBusiness (Winner for 2022, Honest Comparison)

incauthority vs zenbusiness featured image

Do you want to start your own business but do not have time to deal with the paperwork and add it to your to-do list? Do you want to outsource your LLC formation to a professional online provider but you are not sure which of the online formation services is best? If you answered yes to both questions, you visited the best site!

To help you, we put together an in-depth comparison guide that goes over the best features of ZenBusiness and IncAuthority – two companies with a lot of experience and a good reputation when it comes to establishing an LLC.

Through this comparison guide, we will go through the major aspects, such as pricing, features, and formation speed. We will also provide answers to the most frequently asked questions from their customers, as well as decide which

So, which formation service is the best for forming your new business? Will it be ZenBusiness or Inc Authority? Let us find out in the following sections.

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Overall value
Ease of Use


Overall value
Ease of Use


IncAuthority and ZenBusiness Comparison Overview

Before we connect you to a detailed comparison of ZenBusiness and Inc Authority, we have below the criteria that we used to evaluate and compare both companies to arrive at our final judgement.

Main Comparison Criteria:

  • Cost Efficiency
  • Track Record and Reliability
  • Customer Service Quality
  • Ease of Process
  • Service Speed


Following our comparison of ZenBusiness and Inc Authority, we discovered that both companies provide outstanding value for money in terms of services and package options. When compared to one another, each has its own perks, but we recommend ZenBusiness in general.

When it comes to pricing, Inc Authority has an advantage because they offer an LLC formation service package that is free of charge as long as you cover the state fees. On the other hand, ZenBusiness’ low-cost bundles and jam-packed features, ensure that your business gets off to a solid start.

Although Inc Authority’s services are similarly relatively affordable, ZenBusiness’s bundles include more vital products at a lower cost, saving you money in the process. Plus, when it comes to the higher-priced premium packages with a slew of added features, ZenBusiness has a lot more to offer.

ZenBusiness’s service is also extremely fast and dependable, as seen by the numerous favorable customer feedback it has received on different review platforms.

In the following sections, see more of how ZenBusiness excelled in almost all of our main comparison criteria and discover more of our reasons why we confidently recommend ZenBusiness to anyone who deserves the best formation service available.

Pricing and Service Packages

We know that actual pricing is one of the main factors why people tend to choose one LLC service over the other.

But we can assure you that you can’t solely rely just on pricing. For example, IncAcuthority does offer a free incorporation service package. But it’s not the same compared to what you’re getting with ZenBusiness’s lower-tier package.

Some companies just include a little bit more of the essential services you will eventually need in order to create your fully functional LLC.

Here, you’ll be able to see the main pricing packages for each service, but we still encourage you to fully read our comparison.

IncAuthority and ZenBusiness LLC Service Similarities



ZenBusiness and Inc Authority are currently the cheapest business formation services, in addition to being one of the top LLC formation services. This has been their most valuable asset, which competitors, including industry giants like MyCorporation and LegalZoom, have failed to replicate.


Highly Commended

Another appealing feature of both agencies is the consistently positive customer feedback they receive from their huge customer base. They both came out as one of the most well-liked businesses on many review sites.

The majority of these customer reviews stem not only from their low costs but also from the one-of-a-kind treatment that their customer care provides, creating a great impression on their customers.


Registered Agent Service Inclusion

They are noted not only for their low prices but also for the registered agent service that comes free with all of their formation packages. Although it will only be free for a year, it is still preferable to not have one, as a registered agent is required to start and manage a business.


Pro Customer Support

They offer knowledgeable and experienced customer service representatives who can answer challenging questions and handle complex situations. Both companies’ customer service is widely acclaimed and rated, and it is one of their greatest assets.


Clean Track Record

It is no surprise that ZenBusiness and Inc Authority have maintained a clean and good track record with devoted employees, positive customer service, and cheap pricing. Despite having different levels of experience and years in the industry, both have acquired a high level of customer confidence and have assisted thousands of businesses in forming and growing.


Speed and Efficacy

In order to maintain their standing, ZenBusiness and Inc Authority both matched their clean track record with efficiency. If you want to incorporate an LLC quickly, you can trust both services to make it happen within 3 to 4 weeks.

Also, if you are in a hurry, they also provide an expedited service, which cost varies depending on your formation state. This option allows you to adjust the turnaround time to meet your requirements.


Side-by-Side Comparison of Services & Their Features

ZenBusiness Service Plans and Cost Efficiency

For $39 per year, ZenBusiness offers a Starter plan that includes the three essentials of business formation: Articles of Organization or Incorporation preparation and filing, a year of registered agent service, and an Operating Agreement or Corporate Bylaws.

Meanwhile, upgrading to their $149/year Pro plan adds a managed yearly report and compliance management service, an EIN, expedited filing service, and a banking resolution template to the Starter plan’s features, making this plan extraordinary and well worth paying.

The Premium option, which costs $249 per year, is likewise a fantastic buy in our opinion. However, the first two packages are our favorites because no other bundles can match them.

Obviously, ZenBusiness is the only service that did well in this category. While the concept of a free incorporation is tempting, ZenBusiness’s Starter tier is more reasonably priced as it comes with everything you need to get started

ZenBusiness is clearly the winner if you get into the premium products. They give you a lot more for a lot less money. ZenBusiness’s higher-tier plans are more valuable than Inc Authority’s costly premium bundle, especially since ZenBusiness includes annual report service and compliance monitoring service.

Winner: ZenBusiness

IncAuthority Service Plans and Cost Efficiency

The Inc Authority free bundle (plus state fees) offers basic LLC services at a relatively low cost. This is a one-of-a-kind offer, as there are only two companies that provide it. If you’re a first-time entrepreneur or small business owner, this is a great way to get started on your endeavor because it includes several key services that can help you get your firm off the ground.

Meanwhile, their paid bundles – Starter ($399), Executive ($499), and Tycoon ($799) – seem to be the most expensive in the market, outranking more well-known competitors. Their Starter bundle being $399 more than their free bundle even if it only adds a few services, is overpriced and is definitely not advisable for small-business owners.

Despite the fact that Inc Authority can help you start a business for free, you will still need to pay state fees and purchase extra services to guarantee that you have everything you need to get started. In the end, the cost will be higher than expected, but ZenBusiness already incorporates all essentials in their most basic plan, saving you money in the long run.

ZenBusiness Track Record and Reliability

Despite being one of the newest companies in the business formation industry, this Texas-based start-up established in 2015 has already successfully formed hundreds of businesses and forged their path in this competitive market by completely embracing technology and the benefits it provides.

This allows ZenBusiness to complete a variety of business services online, which is the main reason for their lower rates and which appeals to the masses, especially, to their loyal customers, who never tire of praising this company online, resulting in thousands of reviews and nearly perfect five-star ratings.

Now, ZenBusiness is expecting to form over a million new business entities in the next five years.

IncAuthority Track Record and Reliability

Inc Authority was started in 1989 and has since helped over 145,000 people start businesses. They currently have 8600 reviews in Trustpilot, earning them a 4.8 out of 5 star rating. Meanwhile, they have a Google rating of 4.5 stars out of 5 based on over 800 reviews. Customers like how they deliver their services and assist them manage their businesses, as seen by their high reviews.

The fact that Inc Authority is one of just two organizations that will incorporate your LLC for free is a major selling feature. You only need to pay the state fees. Although this is an excellent offer in terms of price, it may not be as good as it appears because it lacks other important features like an operating agreement and EIN filing, which most providers include in their most basic packages.

Despite its extensive track record, Inc Authority is not the largest or most well-known firm in the business formation industry for one simple reason: their pricing. They are, nevertheless, a dependable organization that ensures that their services are delivered at their finest.

Inc Authority has a significant advantage in this category. Inc Authority was founded in 1989, and since then, they have formed more than 140,000 LLCs and companies. ZenBusiness, on the other hand, is a younger company, established in 2015, and while they have already helped thousands of people put up companies, they still lack Inc Authority’s degree of expertise.

Winner: IncAuthority

ZenBusiness Customer Service Quality

ZenBusiness can be reached through a variety of channels, including email, snail mail, phone support, and online chat. ZenBusiness guarantees that it will reply to inquiries and concerns within 24 hours. As per our experience, they respond to all emails within one business day, and phone or chat support wait periods are rarely more than a few minutes. When we tried to contact them, we received prompt assistance and precise responses.

ZenBusiness even provides customer service outside of normal business hours, from 8 a.m. to 8 p.m. CT on weekdays and 10 a.m. to 7 p.m. CT on weekends. Most of the companies we looked at only provided support during weekday business hours, so this makes them exceptional.

Based on customer experiences and reviews, ZenBusiness’ customer support is highly commendable for the helpfulness and competence of their representatives, as well as for the speed in responding to concerns and issues.

Although there have been a few complaints about ZenBusiness’s customer service, accusing them of failing to acknowledge or handle concerns and difficulties in a timely manner, ZenBusiness responds quickly to these concerns via the TrustPilot website and the Better Business Bureau, making an effort to resolve any issues.

IncAuthority Customer Service Quality

Inc Authority excels at providing high-quality customer service and support. While they do not have the personalized support system that some competitors offer, consumers are extremely satisfied with the assistance they receive from their agents, as some even submit their reviews and praises with the name of the agent who assisted them.

However, one drawback of Inc Authority’s support is its limited hours of operation. Their customer service hours are limited to Monday through Friday, 8 a.m. to 5 p.m. PT, which is incomparable to most services that provide extended hours. This can also be an issue if you have queries or concerns that occur unexpectedly and require immediate attention.

Nonetheless, they have fast response times and competent personnel, so we would say that Inc Authority’s customer service is absolutely an asset.

Both companies provide outstanding customer service. While there are some critical reviews for both ZenBusiness and Inc Authority, the large percentage of them are good. It’s important to note that several of Inc Authority’s reviews explicitly name specific customer service employees, whereas ZenBusiness’s reviews are more generalized. Based on these, it is logical to believe that Inc Authority provides more personalized service, guaranteeing that all of their customers’ needs are addressed and resolved by a designated customer care specialist.

Winner: IncAuthority

ZenBusiness’ Ease of Ordering Process

ZenBusiness’s website is straightforward and stress-free to use. The ZenBusiness formation service order form takes only a few minutes to complete. All you have to do is choose a plan, submit some basic information about your business as if you were opening a new social media account, and they will take care of the rest.

There are no hidden costs or upsells later in the checkout process, and pricing and the detailed elements of formation packages are displayed upfront at the beginning of the order process.

Though there are a few upsells and third-party offers dispersed throughout the process, they are all very discreet and quite useful, so you will not be annoyed throughout.

ZenBusiness is a little easier to use than Inc Authority because it does not bombard you with upsells. Honestly, both providers have well-designed websites that guide you step by step through the process of purchasing your bundle. Inc Authority, on the other hand, can be more irritating to use because of its constant attempts to offer customers with a la carte services. It is no surprise that they try to get you to buy more, given that their basic package is free, but it is still bothersome.

Winner: ZenBusiness


IncAuthorty’ Ease of Ordering Process

On their order form, Inc Authority pushes a lot of upsells, which disrupts the entire process. However, it is wrong to pass harsh judgment on them when they provide a service for which they are not compensated until you pay more.

Despite this concern, Inc Authority’s order process is straightforward and transparent. Using their free formation service, there were only three stages to forming an LLC, with multiple upsells via sub-steps in the checkout process.

Overall, the procedure was simple and easy.

ZenBusiness Service Speed

Unlike other companies in this industry, ZenBusiness manages your formation pace based on the package or rush filing you choose.

When compared to other formation services, ZenBusiness is on par with or somewhat ahead of them, so you will not have to wait long or be frustrated. Normal order processing periods might vary greatly according to the state, with some jurisdictions requiring several weeks and others requiring only seven days or less.

ZenBusiness’s middle-tier pricing plan includes expedited filing, but you may purchase it separately for $50.

Meanwhile, rush filings provide the fastest filing rates, with formations generally completed in just a few days – and in some cases, same-day or next-day formations are feasible. This is included in their most expensive tier. However, if you wish to use this as a stand-alone service, you will be charged $100.

However, we believe that ZenBusiness takes the lead in this category since they take a unique approach by providing consumers with expedited service options that they may use even if they do not avail their premium bundles. This is highly recommended for entrepreneurs who urgently require their business to be formed since it can save time and relieve their concerns.

Winner: ZenBusiness

IncAuthority Service Speed

Similarly, Inc Authority depends their processing speeds on how promptly each state handles business formations. As a result, their turnaround times are very similar to those of most of their competitors.

Although you might encounter a provider that processes orders faster in your state, Inc Authority has consistent response times in all 50 states which you can definitely rely on.

Inc Authority also offers expedited service but that is only if you are willing to spend more for their Tycoon bundle which already includes this.

Both websites will tell you how long it takes to form an LLC in your particular state. Visit each website and choose “LLC” and your state to get an estimate of how long it will take.

Both organizations base their turnaround times on the processing rates of each state, and their business formation services are comparable to most competitors in terms of processing timeframes.

Customer Feedback and Reviews for ZenBusiness

Despite being a newcomer to the industry, ZenBusiness has proven to be a reliable and trustworthy service, having formed over 150,000 firms to date. As a result, the Better Business Bureau awarded them an A rating and 4.32 stars.

ZenBusiness also receives great ratings on Trustpilot. With over 5,900 unique reviews, they now have a 4.8 out of 5 rating. Given its newness in the market, this number of positive reviews is definitely impressive.

ZenBusiness’s efficiency and ease of use were lauded by the majority of clients, according to reviews. Because they are absolutely time-bound, you will almost certainly receive your documents sooner than anticipated. They also appreciate the help they received from customer service in guiding them through the process.

We also like how ZenBusiness’s customer service team replies to the majority of reviews and, in particular, seeks out to the small number of complainants to resolve any issues they may have with them.

Here, we’ve collected a couple of screenshots of ZenBusiness customer feedback from Trustpilot:

zenbusiness-testimonial-1-positive zenbusiness-testimonial-2-positive zenbusiness-testimonial-3-positive

Winner: ZenBusiness

Customer Feedback and Reviews for IncAuthority

While most of their competitors charge a fee to form your new LLC, Inc Authority can do it for free as long as you settle your own state tax. They even provide a full year of registered agent service at no additional cost.

Not only that, but they have a lot of positive customer feedback, with hundreds of reviews and near-perfect average rating scores. We discovered approximately 5,000 reviews of Inc Authority’s services, the majority of which were divided between Trustpilot and Google. Almost all of these reviews are positive, with a Trustpilot rating of 4.8/5 and a Google rating of 4.7/5.

So far, some of the most notable features  that customers liked about them are their free bundle, ease of use, and their friendly customer support

There are not many disadvantages to Inc Authority’s free LLC services, but one factor that turned us and most customers off is the cost of their premium formation bundles, which go beyond the standard of the industry.

Here are some reviews for IncAtuhority from Trustpilot:

incauthority reviews page trustpilot

incauthority review positive trustpilot incauthority review negative trustpilot

Which One of These LLC Services is Best For You?

As previously mentioned, ZenBusiness and IncAuthority have certain resemblances. However, if you read the side-by-side comparison carefully and examine the results, you will notice numerous differences between the two. Surely, this has left you puzzled, unable to assess which is which.

Still, we are positive that your LLC formation will go smoothly whether you choose ZenBusiness or IncAuthority because they are two of the LLC formation services that have topped our past reviews.

Now, let’s look at a few instances to help you figure out which option is ideal for you.

Choose ZenBusiness if… (visit

  • You want the LLC service that offers the best overall value and will save you more money in the long run since they have a $0+State fee LLC formation package that includes more than just the necessities to put up your compliant and stable LLC.

Choose IncAuthority if… (visit

  • You highly regard expertise, reliability, and a user-friendly website.
  • You are a newbie with a tight budget and can only cover the state fees.

Over Winner of This Comparison — ZenBusiness!

As you can see, ZenBusiness breezed through several of the categories. Most significantly, they won the most important category of all: cost-effectiveness.

ZenBusiness possesses a number of distinguishing characteristics that position it as a strong competitor and one of the greatest online creation services. Despite the fact that ZenBusiness lacks IncAuthority’s degree of experience, we believe that, based on their track record of filing and incorporating hundreds of LLCs since 2015, they will continue to improve in the next few years.

ZenBusiness’s basic and premium packages offer outstanding value to all types of business owners since they cover everything we believe is needed to establish a business. Instead of being overloaded with pointless upsells, their higher-tier offerings actually include more relevant features and services.

Without hesitation, we recommend ZenBusiness to anyone looking to form an LLC or a corporation for a new or existing business. It would be an excellent choice that would provide you with a lot of value for your buck.

Check out our dedicated ZenBusiness review for a more in-depth look at their service and to find why it achieved a 9/10 rating.

$49 + State Fees

zenbusiness logo new-min

ZenBusiness is the top-rated LLC service with one the best quality to price ratios in the market. It ranks #1 in our best LLC services list.


When it comes to pricing, Inc Authority has an advantage because they offer an LLC formation service package that is completely free as long as you pay your state fee.

When it comes to the higher-priced premium subscriptions with a slew of extra features, ZenBusiness has a lot more to offer.

The ZenBusiness Starter plan ($0.00 plus state charge) is the best of the two because it includes everything you need, including full preparation and filing of formation documents, a year of registered agent service, a corporate bylaws template, and an accounting assessment.

The order form for Inc Authority has a page of add-on features at the end, but, in our case, we do not mind because they are already delivering a free service. Adding one or two standalone services would not add cost that much.

ZenBusiness, on the other hand, has more than its fair share of upsells. We encountered a sequence of upsells on their LLC service order form, which could be a little aggravating.

As per ZenBusiness’ refund policy:

“Once ZenBusiness has submitted your business for filing with the State under no circumstances can you charge-back or dispute the fees associated with forming your business. If you contact ZenBusiness before your business has been submitted for filing with the State, ZenBusiness may refund the charge, less a $50 cancellation fee, if certain conditions are met.”

Meanwhile, Inc Authority does not, in fact, authorize refunds under any conditions. According to their terms and conditions page, “All sales are final due to the hard cost incurred with the filing of entities with your selected state.”

Therefore, you must ensure that you are satisfied with your purchase before proceeding, especially if you are purchasing one of their premium bundles.

The monthly and yearly services of Inc Authority are automatically and without notice renewed. So, as soon as you make a purchase, make sure you are aware of any recurring services you may have signed up for. If you find yourself not needing some of them in the future, you can cancel during the 14-day period to avoid any fees.